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  • SGMW(SAIC-GM-Wuling) Car Sales Company

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    Project Background

    In 2019, the competition in the automobile industry is becoming increasingly fierce, and the sales volume of Wuling and Baojun brands are declining. The sales team is facing huge pressure, and it is urgent to introduce new ideas on how to have insight of the real needs of their customers.


    Challenge of the Project

    How to have break-through in the traditional automobile circle of thinking and effective methods to test the new methodology and rapid iteration?


    Project Design Ideas

    According to the preliminary research, we found that product positioning, brand combing is the key to sales team. 


    Y2019~2020, we designed team coaching workshops for sales team: "2020 Planning and Implementation", "Business Model Innovation",  provided 1v1 coaching guidance for senior managers. 


    Y2021, 2 OKR team workshops to facilitate further implementation in business model innovation.


    Project Outcome

    The whole sales team applied the "user insight" methodology delivered in the workshops into ground execution, built user focus into their daily operation, set up the user operation, user service department. 


    On July 24,2020, new model-Hongguang MINIEV was officially launched in the 23rd Chengdu International Auto Show. On January 30,2023, Wuling Hongguang MINIEV won the global sales champion of small pure electric vehicles in 2022 with 554,000 units, with a cumulative sales volume of 1.11 million units.

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